Los Angeles, January 29, 2008 – Ultimate Fighting Championship founder Bob Meyrowitz
and his company Rope Partners today announced the formation of a brand new mixed
martial arts (MMA) league, YAMMA Pit Fighting (YPF). Continuing in his role as a
trailblazer in MMA, Meyrowitz and YPF will take a unique approach to the sport by
reviving the Tournament fighting format and unveiling a new fighting surface that
promises to revolutionize the traditional MMA approach.

YAMMA Pit Fighting will host a series of pay-per-view television events, the first
of which will air live from the Trump Taj Mahal in Atlantic City on April 11, 2008.

YAMMA Pit Fighting will return to the popular origins of MMA by reviving the
Tournament format, in which fighters will participate in multiple fights on their
way to claiming the ultimate YAMMA victory, the title of YAMMA Heavyweight Champion.
In addition to the exciting Tournament, YPF will also host two “Masters
Superfights,” one-on-one matches between some of MMA’s most illustrious and
legendary fighters.

Bob Meyrowitz is a veteran in the MMA industry, and it was through his guidance and
vision that the Ultimate Fighting Championship was created. Now Meyrowitz is at it
again with his company Rope Partners – creating a new league to once again keep
Martial Arts and the sport of MMA moving forward.

“It’s with great excitement that we launch YAMMA Pit Fighting,” said Bob Meyrowitz.
“Our deep and proven knowledge of the entertainment and MMA spheres put us in a
great position to add a new dimension to the presentation of MMA as it moves into
the future.”

The YPF surface, known as “The YAMMA” is an evolution of the traditional fighting
ring that will greatly alter the current basis of MMA by changing how the fight is
fought and the strategy the fighters must use to win. This new surface has been
specifically designed to keep the fighting more explosive and continuous. The YAMMA
will change the face of the sport and will challenge the relevance of the fighters’
trademark tactics, as methods that were previously successful may be rendered
useless with the new ring. This twist on an already successful sport will prove
hugely popular with fighters and MMA audiences alike.

The fighting line up, commentators, rules and regulations, ticketing information and
more event details will be announced on an ongoing basis beginning in February.